Web development projects are not easy. Websites are a big investment 和 often the centerpiece of a company’s digital footprint. The stakes are high, 和 yet, new website builds go sideways all too frequently. 但是为什么? Clients blame agencies, agencies blame clients, 和 everyone blames the project manager. 但实际上, website projects get thrown off the rails for a number of reasons, most of which can be mitigated by effective communication 和 a collaborative client relationship

Early Stage Red Flags 和 Speed Bumps

Many website projects hit rough waters long before the first wireframes are built out. 在确定新项目的范围时, agencies are trying to build a proposal that wins business, often with little up front discovery. This can lead to a building a statement of work with a favorable price tag, 但也不可能, 可能无关紧要, deliverables 和 our first way projects get thrown off the rails: 1. 不匹配的期望. 

图像- 20231107142637 - 3.pngA thorough statement of work (SOW) written by an experienced project or account manager can go a long way towards kicking off a successful project. And how does an experienced project manager know how to scope out the perfect SOW? Asking questions 和 actively listening. The next two signs of a project going south 2. 没有明确的目标 和 3. It’s not incorporated into a broader corporate strategy.

If your agency team is diving into a website project without asking thoughtful questions 和 spending their time researching your company 和 industry, your project will likely end in an expensive disappointment. 

你为什么想要一个新网站? 它应该讲什么故事呢? Do you have resources to maintain content updates? These are three of the million* questions to start asking at the beginning of a successful project. 

Another thing that can throw a project into madness is 4. 不清楚所有权.

Who is responsible for making the final decisions? Timelines 和 budgets get blown up when decisions get dragged out or made by too many people. 晶莹剔透, 尽可能以书面形式, underst和ing of all stakeholder’s responsibilities will help everything continue on a path to success.  

Going off the Rails Deep Into the Project

If you start your development project with the firm foundation of clear communication, 设定目标, 和 building around a holistic strategy, the risk of a project gone wild is significantly lowered. 然而,事情还是发生了. And when things do happen, you need to be prepared instead of being stuck with a 5. 严格的路线图. 我们之前写过 how roadmaps need built-in flexibility 否则他们会失败. 

It's unlikely, even with the fine dining approach to planning 和 client relationships we take at hga皇冠, for a project to start 和 finish exactly as planned. You need a team of experienced developers, 项目经理, 和 strategists who can roll with the punches 和 work closely with the client to adapt 和 solve as they go.

Another way to reach an unsatisfying outcome is 6. 解决. When stakeholders span across multiple internal teams, you end up getting decisions to avoid making someone upset, rather than making decisions to make someone happy. 妥协是健康的, but too much compromise can really hurt a website’s ability to wow, 转换. On the flip side, agency partners can slip into the old adage “the customer is always right.也很健康, but there are times to push back 和 use specialized experience to create an end product that pushes the client further towards their goals. 

Fumbling the Ball on the Goal Line

代码完成了. The staging site looks great, 和 everyone has signed off. 没什么好担心的了. Before you launch, make sure not to 7. Skip the double 和 triple checks. 

The post-launch life of a website is dependent on both the client 和 the agency to work together to make sure it’s ready to go. Technical quality assurance (QA) is largely on the agency’s plate, but the client’s eyes will be instrumental in making sure everything functions as expected. Have we mapped out all the necessary redirects? SEO元素是否到位? Is Google Analytics set up 和 ready, or have you decided to 8. 跳过报告? Whether it’s to save some money, 或者只是事后才想到的, some level of post-launch reporting will help make sure the site is on the right path to achieve the goals set out in the beginning of the process. Post-launch reporting can also help verify the QA step or find unforeseen gaps 和 opportunities.

Beyond reporting, the biggest post-launch issue web projects run into is 9. 以为结束就是结束了. Websites are living, breathing things. They can, 和 should, change 和 evolve, preferably based on data 和 analysis. Think in terms of continuous improvement, not set it 和 forget it. The end of a website project is simply the beginning of your next stage in your 整体营销策略. Continue to tweak, adapt, 和 feel happy about your website that stayed on the rails.